Top 5 Survey Tools – Which one is right for you?

Posted on the 20th November 2018

Top 5 Survey Tools

We’ve researched, trialled and worked with many of the top survey tools over our careers. These are our personal favourites and a good starting point for anyone in the market for survey software.

  • SurveyGizmo
  • SurveyMonkey
  • Quicktap Survey
  • Google Forms
  • Qualtrics

How to pick your perfect survey tool?

You need to think about:

  • who do you need to collect surveys from?
  • where will you collect the surveys? (Online, CRM, In-person)
  • how many surveys will you be collecting?
  • who is going to be collecting the surveys?
  • what kind of analysis do you want to do?

What are the pros/cons of each tool?


SurveyGizmo may have started out small but its feature-rich tool, customer service and offline capabilities make it a great all-rounder.

Pros: Highly customisable, offline mode, scheduling for surveys and reports, free starter account

Cons: Steep learning curve, best features are in the paid accounts


SurveyMonkey is the world’s most well known online survey tool. It’s easy to use and very familiar to everyone who has ever designed or taken an online survey.

Pros: Free starter account, most widely used, friendly interface

Cons: No offline mode, customisation limited, expensive pro accounts

QuickTap Survey

QuickTap is a niche tool focusing on survey collection on tablets but it’s offline and kiosk modes are some of the best out there.

Pros: iPad/Tablet Apps, offline mode, cost per collection device, clean user experience

Cons: Limited customisation, expensive for multiple data collectors, tablet only

Google Forms

Google Forms is a simple and straightforward tool for creating online surveys fast but you may find its limited features restricting.

Pros: Free, easy setup, some customisation

Cons: limited question types, online only


Qualtrics is used by some of the biggest multi-nationals, is feature-rich but if collecting large sample sizes it gets expensive.

Pros: Highly customisable, deep analytics, competitive pricing for small sample sizes

Cons: Expensive for larger sample sizes, steep learning curve, no free starter account


All of the survey tools have pros and cons. In the end, it comes down to which tool best meets your own data collection needs.

ASVB Question Bank

We recommend you use our validated question templates to collect your outcomes data. In some cases and for particular outcome values, you might already collect it yourselves.

If you need to collect data, we would highly recommend you embed the questions into one of the survey tools covered in this article in order to automate and embed data collection into your team’s workflows.

The results are inputted into the ASVB calculator which calculates the social value based on the outcomes data collected through surveying your participants.

Sign up to our introductory webinar, if you would like to know more about the ASVB and the value calculator.

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