Disability Sports Australia‘s “Abilities Unleashed” program was designed to do more than provide a one-day sporting experience.

Delivered nationally across 28 events, the program introduces people with disability to inclusive and adaptive sports, helping participants discover activities they enjoy, build confidence and understand what opportunities are available to them within their local community.

The intended impact is not simply participation on the day. The real goal is to create a pathway into ongoing participation in sport and recreation.

Disability Sports Australia (DSA) had great data, around the number of sessions provided, how many attendees and how many volunteers, but like many organisations, they wanted to understand and show the true social value being created through the program. However, an important question emerged early in the process:

How do you measure long term impact when collecting long term data is difficult?

Many of the participants rely on carers, support workers or family members to assist with surveys and evaluation activities. While collecting immediate feedback was achievable, repeated follow up surveys created practical challenges and risked adding burden to participants and carers.

This meant Disability Sports Australia faced a dilemma common across disability, aged care and community services:

The outcomes that are easiest to measure are often not the outcomes that matter most.

While DSA had strong participation data and clear evidence that the event was connecting people with disability to local sport and recreation opportunities, demonstrating the broader value of these outcomes remained a challenge. Many of the most significant benefits occur after the event itself, as participants go on to join clubs, become more physically active, build social connections, and improve their wellbeing over time.

This is where the Australian Social Value Bank (ASVB) came in. DSA joined the ASVB Grant Program, working alongside other organisations seeking to better understand and communicate their social impact, with dedicated support from the ASVB team. Through this process, DSA was able to demonstrate not only the value of the outcomes directly evidenced through its existing data collection, but also the likely social value generated through the downstream impacts of the program. This provided a practical way to quantify the broader benefits created when people with disability are connected to local sport and recreation opportunities and supported to participate in their communities.

The first step was to focus on outcomes that could be directly evidenced through participant data.

Working with DSA, the ASVB team identified two outcomes that best represented the immediate change experienced by participants:

• Increased opportunity to engage in preferred physical activity
• Participation in physical activity by people with disability

Across the 693 participants who attended an Abilities Unleashed event and completed the survey, the analysis demonstrated significant immediate social value created through participation in the program.

The valuation identified:

• $505,806 in total social value
• $52,206 net social benefit
• Benefit Cost Ratio of 1.12 or $1.12 return for every dollar invested

While these results demonstrated substantial value being created through the events, both DSA and the ASVB team recognised that they were unlikely to represent the full impact of the program. The survey data captured the immediate outcomes experienced by participants on the day, but the program was designed to create broader and longer lasting change.

To better understand this wider impact, DSA and ASVB reviewed additional data sources collected by DSA facilitators including volunteer and co-ordinator feedback responses. This led to the identification of further social value created through volunteer involvement and the development of a projection model to estimate the likely value generated when participants continue engaging in sport, recreation and community activities following the event.

Together, this additional analysis helped create a more complete picture of the social value generated by Abilities Unleashed. It highlighted the importance of combining participant data, stakeholder insights and program knowledge to better understand the full impact of a program and the value it creates over time.

As DSA and the ASVB team explored additional sources of evidence, it became clear that the value created by Abilities Unleashed extended beyond the participants attending the events.

One important area of impact was the program’s volunteer workforce. Abilities Unleashed relies on volunteers to support event delivery, many of whom gain valuable experience, skills and confidence through their involvement in inclusive sport and recreation programs.

Using volunteer feedback DSA identified:

• 90 volunteers contributing to program delivery over the reporting period
• 67 volunteers indicating improved skills and confidence through their involvement
• $68,721 in additional social value

This demonstrated that the value created by Abilities Unleashed extended beyond event participants alone. In addition to supporting people with disability to participate in sport and recreation, the program was also creating value for volunteers by building skills, confidence and experience in the delivery of inclusive sporting opportunities.

By incorporating volunteer outcomes alongside participant outcomes, DSA was able to develop a more complete picture of the value being created through the program and ensure that important benefits were not left out of the analysis.

When combined with the participant outcomes identified through the event surveys, the analysis demonstrated:

• $574,527 in total social value
• $120,927 in net social benefit
• Benefit Cost Ratio of 1.27

To explore the longer-term impact of Abilities Unleashed, DSA and the ASVB team developed a projection model to estimate the value that could be created if participants continued engaging in sport and recreation after attending the event.

While the participant surveys provided robust evidence of immediate outcomes, the purpose of Abilities Unleashed is not simply to create a positive experience on the day. The program is designed to connect people with disability to ongoing sporting opportunities, increase confidence to participate, and create pathways into community sport and recreation.

Like many organisations working with underrepresented cohorts, DSA faced practical challenges in collecting long-term follow-up data. Rather than ignoring these potential outcomes, the project drew on the best available evidence to understand what may happen next.

The model combined:

• Participant survey results
• Program facilitator observations and experience
• Disability Sports Australia’s understanding of participant pathways
• Published research on disability sport participation and sustained engagement
• Conservative and transparent assumptions

Research commissioned by the Australian Sports Commission¹ found that many people with disability want to participate in sport and recreation but face barriers including accessibility, transport, cost and availability of suitable opportunities. This suggests that low participation rates are often driven by barriers rather than a lack of interest.

Additional research² examining participants in the HandbikeBattle program found that more than 90% of participants remained engaged in sport between 1.5 and 5.5 years after completing the program. Researchers concluded that structured sporting experiences can support sustained participation through confidence building, skill development, peer support and social connection.

A separate study of adaptive sports participation among adults with stroke³ found that adaptive sports programs were safe, feasible and well accepted, resulting in increased physical activity levels among participants. Participants identified health benefits, fitness and enjoyment as key motivators for ongoing participation.

Together, this evidence suggests that when barriers are reduced and participants are connected with appropriate opportunities, ongoing participation in sport is a realistic and achievable outcome for many people with disability.

Drawing on this research, together with DSA’s experience supporting participants into local sporting opportunities, a conservative assumption was adopted that 50% of participants would transition into ongoing participation in sport or recreation for one 6 month season, following the event.

The 50% participation assumption was intentionally selected as a conservative midpoint, recognising both the strong evidence that participation can be sustained when barriers are removed² ³ and the practical barriers that continue to limit participation for many people with disability.¹

Under this scenario:

• 346 participants would continue participating in sport
• $565,148 in additional social value could be created

When combined with the participant and volunteer outcomes already identified, the analysis demonstrated:

• $1,139,674 in total social value
• $686,074 in net social benefit
• Benefit Cost Ratio of 2.51

By combining participant outcomes, volunteer impacts and a conservative projection of ongoing participation, Disability Sports Australia was able to develop a more complete understanding of the value created through Abilities Unleashed.

The process demonstrated that social value measurement is not simply about calculating a final number. It is about understanding how change occurs, who experiences that change, and how different sources of evidence can be brought together to tell a more complete impact story.

The initial participant surveys provided robust evidence of the immediate value created through the events. Additional stakeholder engagement highlighted the contribution volunteers were making and the benefits they were experiencing themselves. Discussions with program facilitators then identified an important question that could not yet be answered through existing data alone: what happens after participants leave the event?

Exploring this question through transparent and conservative forecasting allowed DSA to better understand the potential longer-term value of creating pathways into ongoing sport and recreation. While these projected outcomes require future verification, the exercise highlighted both the likely scale of impact being created and the importance of continuing to strengthen data collection over time.

Rather than producing a single social value figure, the project helped build a richer understanding of how Abilities Unleashed creates value for participants, volunteers and the broader community. In doing so, it demonstrated that impact measurement is an ongoing journey of learning, refinement and continuous improvement.

1. Understanding impact requires listening to all stakeholders

Participant surveys provided valuable evidence about the immediate outcomes experienced through Abilities Unleashed. However, discussions with Disability Sports Australia highlighted that important changes were also occurring for volunteers and through participants’ ongoing engagement with sport beyond the event itself.

By engaging with different stakeholders, the analysis was able to identify impacts that would not have been visible through participant survey data alone. This reinforced a key principle of social value measurement: understanding value requires listening to the people who experience change and considering how different groups may be affected by a program.

2. Different forms of evidence answer different questions

Participant survey data helped demonstrate what had already been achieved through the program. Volunteer feedback provided insight into benefits experienced by another stakeholder group, while projection modelling helped explore the potential value created through ongoing participation in sport and recreation.

Together, these different forms of evidence provided a more complete understanding of program impact than any single source could have achieved on its own.

3. Social value often extends beyond the primary beneficiary

The analysis showed that value was being created not only for participants, but also for volunteers who gained skills, confidence and experience through their involvement in the program.

4. Research can strengthen impact measurement

Not every outcome can be measured immediately. Organisations often need to make decisions before long-term data becomes available, particularly when working with cohorts where follow-up data collection is challenging.

In these situations, published research, stakeholder insights and program knowledge can help organisations develop evidence-informed assumptions about likely outcomes. While these assumptions should always be transparent and conservative, they provide a practical way to explore potential impact and identify priorities for future evaluation.

For Disability Sports Australia, research on disability sport participation helped provide additional confidence that ongoing engagement in sport was a reasonable outcome to model, even though it had not yet been directly measured.

5. Measuring impact is a journey

Perhaps the most valuable outcome of the project was not the final social value figure. It was the deeper understanding gained about how the program creates value, who experiences that value, and what evidence is needed to demonstrate it.

The project began with participant survey data, expanded to include volunteer outcomes, and then drew on stakeholder insights and published research to explore longer-term impacts. Each step added another piece to the story.

For Disability Sports Australia, the ASVB process provided a practical framework for bringing together multiple forms of evidence to communicate both demonstrated and potential impact. It also identified clear opportunities for future data collection, allowing the organisation to continue strengthening its understanding of the value created through Abilities Unleashed.

1. Australian Sports Commission. AusPlay Data Portal: Sport-related participation – frequency of participation. Accessed May 2026.
2. de Groot S, Kouwijzer I, Valent L, et al. Sport participation after the HandbikeBattle: benefits, barriers, facilitators from the event – a follow-up survey. Spinal Cord Series and Cases. 2020;6:54.
3. Nayak P, Mahmood A, Kumaran S, Natarajan M, Unnikrishnan B, Solomon JM. Adaptive sports for promoting physical activity in community-dwelling adults with stroke: A feasibility study. Journal of Bodywork and Movement Therapies. 2021;28:341–347.

Learn more about our Sports Values here

GippSport has taken a leadership role in advancing how the sport sector understands, measures, and communicates its value – while also helping shape its future direction.

Like many organisations, GippSport recognised that traditional reporting methods, focused on participation numbers and activity counts, did not fully capture the broader outcomes created through sport. While these measures show who takes part, they provide limited insight into what changes as a result.

To address this, GippSport adopted the Australian Social Value Bank (ASVB), enabling a shift from output reporting to consistently measuring outcomes and social value.

Through applying the ASVB in practice, two key opportunities emerged:

• to better reflect the specific outcomes created through sport participation, and
• to ensure the framework captures what matters most for young people

This led to a partnership to develop sport-specific values within the ASVB, supported by VicHealth.

This work has now evolved into a critical next phase: the development of youth-specific sport values, seen as essential to fully capturing the long-term impact of sport and strengthening how the sector measures social value.

Historically, organisations across the sport sector have relied on participation data and qualitative storytelling to demonstrate impact. While both are valuable, they make it difficult to consistently quantify outcomes, compare programs on a like-for-like basis and clearly understand return on investment

For GippSport, this created a practical challenge.

Despite strong community connections and deep local knowledge, there was no consistent way to:

• identify which programs delivered the greatest social value relative to investment
• confidently prioritise funding, effort, and program design
• clearly demonstrate the scale and nature of impact to funders and stakeholders

As a result, decisions were often guided by experience and intent, rather than supported by a shared, comparable measure of value.

This challenge is even more pronounced in youth-focused programs, where many of the outcomes that matter most, such as confidence, connection and wellbeing, can be difficult to consistently measure and value.

By adopting the ASVB, GippSport can now measure program outcomes in a consistent, comparable, and credible way.

Rather than focusing solely on participation, they can quantify changes in wellbeing, including social connection, confidence and capability to participate, inclusion for people with disability, and levels of physical activity.

Crucially, these outcomes are translated into a common measure of social value, enabling GippSport to:

• understand value created across programs
• compare initiatives on a like-for-like basis
• identify which approaches deliver the greatest impact
• clearly communicate outcomes to funders, partners, and communities

GippSport’s approach has gone beyond simply adopting a measurement framework.

Through applying the ASVB across a range of programs, they identified the need for values that more accurately reflect the outcomes created through sport participation.

In response, GippSport played a key role in developing sport-specific values within the ASVB, supported by VicHealth.

Rather than adapting programs to fit the tool, GippSport helped shape the tool to better fit the sector. This has strengthened confidence in comparing programs and improved the quality of evidence used to inform decision making.

Importantly, this work laid the foundation for the next phase – ensuring the framework captures the distinct  impacts experienced by young people through sport.

A shared approach to measuring social value does more than improve reporting – it strengthens decision making across the entire sector.

By using a consistent framework like the ASVB, organisations contribute to a shared evidence base where outcomes are clearly defined, measured consistently and valued using the same approach.

This enables meaningful comparison across programs, regions, and cohorts, clearer understanding of what works and why, and a more strategic allocation of funding and resources.

This consistency becomes even more critical when considering youth outcomes, where early intervention can have lifelong impact but requires strong, trusted evidence to support investment.

Without a shared framework, impact remains fragmented – making it difficult to demonstrate value at a system level or build a compelling case for sustained investment.

For GippSport, this is particularly important within the Regional Sport Assembly network, where a shared approach creates opportunities to understand collective impact across communities.

Over time, a sector-wide approach enables stronger evidence-based advocacy, better alignment between programs and community need, and the ability to demonstrate the collective value of sport.

This shifts the conversation – from participation and activity, to outcomes, impact, and value – positioning sport as a critical contributor to community wellbeing.

GippSport sees social value measurement as critical to the future of sport, particularly as funding continues to shift towards outcomes-based models.

Through this work, a key gap has emerged: youth outcomes are not yet accurately captured.

While sport-specific values represent a significant step forward, applying adult-based values to young people limits the sector’s ability to fully demonstrate impact.

To address this, GippSport is now supporting the next phase of development, with additional funding secured to expand the ASVB to include youth-specific sport outcome values.

This investment will improve the accuracy of outcomes for young people, strengthen confidence in early intervention and better demonstrate the lifelong value of sport participation.

By embedding youth-specific values, the sector will be better equipped to evidence impact, influence policy, and secure sustained investment in young people.

GippSport’s experience demonstrates that investing in shared measurement doesn’t just improve reporting – it strengthens decision making, builds sector-wide evidence, and enables more strategic investment.

Most importantly, it highlights that youth-specific measurement is not optional – it is essential to understanding the true value of sport.

As the sector continues to shift towards outcomes and impact, this work positions sport as a critical contributor to lifelong wellbeing and ensures that investment in sport is backed by clear, credible evidence at both a local and national level.